Pay Attention to the End-User: What Are They Paying Attention to?

Pay attention to the end consumer. Watch your target audience and notice their interests and behaviors. 👀

Let go of the past. Adapt to the new mediums where people increasingly spend their time. 📱

Let’s get real. 🤔

– When is the last time you read a print magazine and looked at the ads?

– Do you use ad-block when you browse the Internet?

– Do you hit fast-forward or reach for your phone whenever a TV commercial comes on?

– Do you click on search engine or banner ads?

Thought so.

It’s not just “kids” spending all their time on their phones or social media. It’s you too.

And, even if it’s not “you,” it’s very dangerous to operate by a 1-person focus group. Open your eyes. Look at the world 🌎 around you.

We live online now, primarily through our phones. And, social media IS the Internet. It’s where we talk, listen, and watch.

The same people who in their everyday life know the above to be true, still market to people as if it’s 10-20 years ago, tone-deaf to the new reality.

They barely invest in social media, influencers, or Facebook/Instagram/LinkedIn ads, or write them off completely, But they still blow 💰 on overpriced channels like print ads, TV commercials, and Google AdWords.

You have it reversed. Adapt or fade from relevance.

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The Social Mobile Mind-Shift: Time to Put Social First

Have you made the shift? There is a major shift we all have to make in our minds.

We often call the offline world the “real world” while dismissing our social/mobile activity as something that is separate and apart from “real life.”

The “real world” where people now spend their time is on 📱. This is where it’s at, and the sooner we understand this as marketers or business owners, the better.

Mobile devices, the Internet, and the platforms built on top of those channels like LinkedIn, Instagram, and Facebook are now the dominant places where people are spending their time and attention.

And the younger the person, the more likely these are the ONLY places where they spend time. It’s not an escape from real life. THIS is real life.

And, we need to adapt our marketing and messaging accordingly if we hope to remain relevant and get anyone’s attention.

People are blocking your banner ads and fast forwarding interruptive commercials. If anyone under 30 — and it’s not just “kids,” it’s most of you now too — even sees an ad, they reach for the phone.

Social media isn’t something extra. Social media is just a name for “the Internet.”

And the Internet is where we now live. It’s where we watch, where we listen, where we communicate, and where we transact.

No one is seeing your billboard or listening to your radio ad.

This may not be true for everyone yet but the trend is rapidly moving in this direction and most already spend more attention on mobile and social than on anything else.

We’re transitioning from a “mobile-first” world to a “mobile-only” world. And, what’s coming next (VR) is going to make the current situation look old fashioned in the next 15-20 years. If you can’t keep up now, you’ll really have a problem once things get even crazier.

We live in a mobile world, but the platforms where we spend time in that mobile environment are social networks like Twitter, Pinterest, and Instagram. If your business is not creating content for those platforms and engaging with people in those places, your business is totally irrelevant.

Time to put social first.

If you’d like to learn more, leave a comment or send me an email: info@zevmedia.com.

If You Want Outrageous Things Out of Life, You have to Be Outrageous to Get Them!

If you want outrageous things out of life, then it’s completely outrageous that you don’t do anything outrageous to get them.

How do you expect results if you don’t invest?

Why do you expect enormously positive outcomes — in your business or in life — if you’re not willing to do what it takes to get you there?

Think about anything in life or your day-to-day experience. Nothing comes easy or without paying the price.

Are you dreaming or are you actually willing to do what it takes to get where you want to go?

You want something crazy?

Go do something crazy to get it!

Don’t become an Influencer for the Wrong Reasons

Don’t try to be an influencer for the sake of being an influencer.

Don’t become a personal brand for the sake of becoming a personal brand.

Rather, focus on providing value to others. Let the influence come to you as a result.

I think that’s a recipe for failure and a losing strategy. Perhaps, it will bring you short-term success, but you’ll lose in the long-term because the people who become truly influential and remain relevant are the ones who have a message, who stand for something, and who bring unique value to the table.

That means they say “no” to things as much or more often as they say “yes.” They make conscious decisions based on their values and will turn down quick cash if it means maintaining the health and integrity of their brand.

There is a lot of money in the influencer space right now and we have influencers on all platforms — bloggers, Instagram, LinkedIn, Facebook, and more. Almost every kid nowadays wants to be one and thinks they can do it relatively quickly.

I have worked with influencers, primarily on Instagram. It concerns me that many people are not focused first and foremost on providing value to their audience. They simply want to be an influencer and get all the rewards that come with it. But an influencer or a personal brand will only engage and inspire if there is substance and authenticity behind it.

If you’re only doing it for the fame or money and you’re willing to collaborate with any brand as long as it pays, you will eventually lose credibility with your audience.

When you’re not being authentic and genuine and true to your brand values or if you don’t actually believe in the products you’re promoting, people will catch on and get turned off.

People can smell a faker. So, make sure you’re becoming an influencer for the right reasons.

Doing Something Out of the Ordinary

This past summer, I had the privilege of doing something very different from my normal routine for a few days.

I’m going to be an extra on a popular Amazon Prime show. Look out for me in Season 2!

You may have heard about it. It’s called Marvelous Mrs. Maisels. 😄

The pay was small, but of course, I did it for the experience more than anything else. I think it’s important in life to be open to new opportunities and experiences. To go beyond one’s comfort zone and to explore other possibilities.

You never know where something may go. The more interesting things you do, the more interesting you become and the better your stories will be. 🙂

How Do You Feel About Mondays?

It’s Monday morning. ☀️

How do you feel about that? ☕️

Excited? 😊

Nervous? 😬

Annoyed? 😒

Are you feeling pumped?

Are you dreading it, looking at the clock and hoping it will be over soon? 🕰

Your answer to this question can have a major impact on your life. When I was in school, I was no fan of Mondays. Sadly, I think most adults feel the way I did in school, or when I was in a job I didn’t like. I understand that some people look at their work as “just a job,” and that’s OK, although sad considering we spend most of our lives at work.

They may not derive much meaning or joy from their career. Perhaps, they truly come alive after work when they’re at home with their families or pursuing a hobby. Maybe they’re happiest on the weekends binging a series. Maybe travel and vacations are where they find their bliss. But, considering we spend most of our waking hours at work, wouldn’t it be nice if we loved our jobs or at least liked them?

It would certainly be terrible if we hated what we spend most of our lives doing. I know not everyone is like me. Not everyone has to absolutely love what they do in order to be successful.

Still, something to consider. And, with the Internet affording us unlimited opportunities and the ability to monetize our hobbies and interests outside of work, why not try?

Dealing with the Pressure

So busy lately.

I feel like my startup is in crunch mode.

New accounts, keeping the ones that are still a fit, people joining the team, and steadily building momentum.

But the pressure to deliver builds.

The growth is good, but anything can happen. No time to rest. One piece could be moved and threaten to topple what has been built.

So, I keep my head down. Focused on what’s in front of me. Even if that means you don’t hear from me as much for a while or I share with you at odd times.

We’ve reached a critical phase in our first year and we’re determined to prove ourselves and win respect in the market.

Where are you in your career or business? What steps are you taking to continue your personal or professional growth?

Please let me know in the comments!