Doing Something Out of the Ordinary

This past summer, I had the privilege of doing something very different from my normal routine for a few days.

I’m going to be an extra on a popular Amazon Prime show. Look out for me in Season 2!

You may have heard about it. It’s called Marvelous Mrs. Maisels. 😄

The pay was small, but of course, I did it for the experience more than anything else. I think it’s important in life to be open to new opportunities and experiences. To go beyond one’s comfort zone and to explore other possibilities.

You never know where something may go. The more interesting things you do, the more interesting you become and the better your stories will be. 🙂

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How Do You Feel About Mondays?

It’s Monday morning. ☀️

How do you feel about that? ☕️

Excited? 😊

Nervous? 😬

Annoyed? 😒

Are you feeling pumped?

Are you dreading it, looking at the clock and hoping it will be over soon? 🕰

Your answer to this question can have a major impact on your life. When I was in school, I was no fan of Mondays. Sadly, I think most adults feel the way I did in school, or when I was in a job I didn’t like. I understand that some people look at their work as “just a job,” and that’s OK, although sad considering we spend most of our lives at work.

They may not derive much meaning or joy from their career. Perhaps, they truly come alive after work when they’re at home with their families or pursuing a hobby. Maybe they’re happiest on the weekends binging a series. Maybe travel and vacations are where they find their bliss. But, considering we spend most of our waking hours at work, wouldn’t it be nice if we loved our jobs or at least liked them?

It would certainly be terrible if we hated what we spend most of our lives doing. I know not everyone is like me. Not everyone has to absolutely love what they do in order to be successful.

Still, something to consider. And, with the Internet affording us unlimited opportunities and the ability to monetize our hobbies and interests outside of work, why not try?

Dealing with the Pressure

So busy lately.

I feel like my startup is in crunch mode.

New accounts, keeping the ones that are still a fit, people joining the team, and steadily building momentum.

But the pressure to deliver builds.

The growth is good, but anything can happen. No time to rest. One piece could be moved and threaten to topple what has been built.

So, I keep my head down. Focused on what’s in front of me. Even if that means you don’t hear from me as much for a while or I share with you at odd times.

We’ve reached a critical phase in our first year and we’re determined to prove ourselves and win respect in the market.

Where are you in your career or business? What steps are you taking to continue your personal or professional growth?

Please let me know in the comments!

Entrepreneurs Need to Roll with the Punches

Funny how entrepreneurship has become so glamorized in the media and popular culture. Being your “own boss” definitely sounds pretty cool and it is, but don’t think you have no one to answer to.

Ever been yelled at by someone you don’t even know for something you didn’t even do, and still apologized? I would be very surprised if you haven’t. Guess what? It happens to everyone in the business world.

Your boss probably gets screamed at more than you do. We all have to suck it up and “eat it” now and then. Responding with emotion can cost you dearly.

When you have your own business, all the responsibilities fall on your shoulders. You have to deal with a lot more punches 🥊 and you can’t blame anyone but yourself.

Sure, you can defend yourself when prudent. You don’t have to be a doormat. But, know that in a certain sense, it’s always your fault. You’re always accountable, especially if you’re in a business serving clients.

All of this keeps you humble and on your toes. Use it to grow and become better.

Social Media and Content Marketing Is Not A Quick-Fix Solution

What is the ROI of content marketing and social media? How quickly will it take to start generating leads or sales for my new business?

This is an important subject that frequently comes up and one that I want to address and unpack over a series of posts.

Content marketing and organic social media marketing help a business establish a brand. Branding is the purest form of marketing. And, it’s a long-term investment. You’re putting out value and creating a community of interested followers with the hopes that eventually, you won’t have to do as much selling.

Instead, your audience will come to you.

It will cost less to acquire new customers and strengthen the loyalty of current customers. This usually corresponds to the “top of the funnel” brand awareness and engagement. Or, as marketing nerds call it: “First touch attribution.”

The one caveat is that it takes time to get people to know about, care about, and trust you. It often takes a number of interactions over a period of time before people will pay attention and remember you. The results are cumulative. If you’re a new startup or small business, it’s a good investment to make. But, you also need short-term ca$h flow.

Business is Business, but It Still Gets Personal

Business is business, but don’t think for a second that it’s never personal. ❤️

Entrepreneurship is a deeply personal game. It will force you to get more in touch with who you are and face all that you are in an open, vulnerable, honest and often uncomfortable way.

Sure, you’ve got to spend most of your time quantitatively on keeping your clients and customers happy, especially in the beginning.

Don’t get distracted with fantasies of exits or things you’re going to buy someday or ideas for second and third businesses. There is time for that, but there are urgent and important matters at hand right now.

Still, if you don’t make time to dream. 💭 To fantasize just a little. To step back, dig deep, soul search, and maintain perspective on what matters to you in life, you’ll never be able to truly reach your potential and withstand the challenges, which come with being an entrepreneur.

Don’t Break Yourself: Replenish Now and Then

Dear reader,

I want to preface this blog post with a sincere apology to the most loyal readers of my WordPress blog for not having posted here in a month. I see your likes and I greatly appreciate all of your support!!

Would love if you dropped me a comment now and then. I’m happy to engage and get to know one another. 

By the way, if you’d like to see content from me more frequently, I’m active on LinkedIn and post several times a week. You can find me here: LinkedIn.com/ZevGotkin. Also, active on the ‘gram. Follow me on Instagram: @zevg1. I post stories documenting my life and business journey every day. 

Now, without further ado, on to today’s blog post! 🙂

Had an awful migraine a few weeks ago. 🤦‍♂️

What a powerful reminder that all the work and motivation we have for our careers quickly falls by the wayside when we’re not feeling well. Health is something not to be taken for granted!

It’s hot out there today. Make sure to stay hydrated! 💦 If you get sick and you can’t work, all that hustle will be for naught. Remember to periodically step back, regroup, and refuel.

Push hard, but don’t break yourself. That simply doesn’t help you or the people you serve. 💪