Your Weekly Content Marketing Round-Up!


Welcome back to the Weekly Round-up where I present you with useful content marketing related articles.

I scour the internet for market trends and content marketing tips so you don’t have to! 🙂

This week we lost iconic legend and recording artist, David Bowie. This was a man who in addition to making fantastic music over the years, was a master of reinvention. Throughout the decades that spanned his illustrious career, Bowie morphed into various personas such as Ziggy Stardust and Major Tom.

What can brands that are looking to rebrand themselves learn from Bowie?

DC based writer, Jeffrey Harvey has some ideas:

Media Matters: David Bowie and the Art of the Rebrand

Are you looking to hire someone to do your social media marketing? What should you be looking for to determine if a social media marketing agency is up to snuff?

In this brief 20-minute podcast, Pam Moore gives you a list of 10 Questions You Must Answer Before Hiring a Social Media Agency in 2016.

The importance of doing research when conducting any kind of digital marketing cannot be overstated. Research isn’t a “step.” It is something you must always be doing to determine if your marketing strategy is working. So #ICYMI (in case you missed it), here is my recent post about the importance of research:

Research, Research, Research!

There are so many components to what we call “content marketing.” There is the creation of the content and then there is the distribution of it on many channels such as social media, email blasts, onsite calls-to-action, blogs, and more. Where does one begin?

This week Brad Hess decided to share some of his special sauce and ingredients in the form of a Healthy Content Promotion Strategy Cookbook on the Ceros blog.

Now you’re prepared to ensure that next week will be even better than the last!

Do you find this post informative and helpful? Share it with friends and subscribe to this blog for more content marketing tips, strategies, and trends today.

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I'm a writer and digital marketer. Communicating your brand's message and helping you to connect with the right audience is my specialty. If you are interested in: branding, marketing, copywriting, social media, search engine marketing, inspiration, success, and enjoying life, then my blog is the right place for you.

2 thoughts on “Your Weekly Content Marketing Round-Up!”

  1. Thanks for including my post Zev. Those articles pair together well—if there is one thing that is absolutely necessary for a good content promotion strategy, it’s research.

    And of course, I must pay homage to the late great David Bowie:
    Though nothing, will keep us together
    We could steal time,
    just for one day
    We can be Heroes, for ever and ever
    What d’you say?

    1. I sincerely apologize for this late response, but thank you so much for your awesome comment and for writing that great blog post that I shared. Rock on!

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