Your Weekly Content Marketing Round-Up

The Weekly Round-up is back and it’s better than ever!

I scour the internet for useful articles about content marketing so you don’t have to! :)

Never underestimate the importance of setting aside time for learning and self-improvement. Taking a little time away from urgent and pressing matters and using that time for personal enrichment will make you a lot more productive and successful in the long-run.

Luckily, I was already doing what this article advises one to do. The subhead says: “Benjamin Franklin did this 1 hour a day, 5 hours a week,” so I guess I’m in good company:

Why Constant Learners All Embrace the 5-Hour Rule – Inc. Magazine

Read my exclusive interview in The Huffington Post with Shama Hyder, CEO of The Marketing Zen Group, a global online marketing and digital PR company. Ms. Hyder is a web and TV personality and a best-selling author who Forbes and Inc. Magazine both recently dubbed a 30 Under 30 Entrepreneur.

Get the scoop on her awesome new book, Momentum “How to propel your marketing and transform your brand in the digital age.”

I greatly enjoyed her book, because it demystifies the online marketing ecosystem by supplying step-by-step practical advice. It is essentially a how-to guide for anyone trying to market a brand or master the basics of digital marketing:

Shama Hyder on How to Gain Momentum in Your Marketing – The Huffington Post

 explains the benefits of content marketing  for salespeople and sales teams. Creating informative, helpful content builds authority which ultimately translates to more leads and sales:

Content & the New Sales Cycle: Creating Authority with Content – LinkedIn

There are many talented content writers out there. But one needs to be able to hustle and develop good business savvy to make a good living from it. I will likely write more on this subject in a future post.

“While successful content writers seem to have an enviable life — they work from home, make their own schedules and work as much or as little as they please — the vast majority have a hard time making a living of it. They lack the skills necessary to succeed. Because no matter how talented they are, writing skill is simply not enough. So, if you want to become successful as a content writer, you need a full toolkit of marketable skills.”:

The 5 Skills You Need to Become a Successful Content Writer – Entrepreneur Magazine

Read 7 interesting case studies from Hootsuite about big brands successfully utilizing social media media with lessons for small brands. Each case study includes actionable tips that small businesses can apply to their own campaigns.

As the article so wonderfully states:
“Solid social media principles can be universally applied—regardless of whether your budget is ‘baller’ or smaller.”:

7 Big Brand Social Media Strategies for Small Businesses – Hootsuite

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I'm a writer and digital marketer. Communicating your brand's message and helping you to connect with the right audience is my specialty. If you are interested in: branding, marketing, copywriting, social media, search engine marketing, inspiration, success, and enjoying life, then my blog is the right place for you.

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