The Importance of Keeping to a Content Marketing Schedule (Includes sample schedule)

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A lot of people complain that they are not seeing results from their blog or on social media. Assuming they are pushing out great content, the problem often comes down to not publishing enough and not publishing frequently.

If you only publish on a ‘when we get around to it’ basis, you will not gain the traction and momentum you need. To publish in fits and starts is a bit like being half-pregnant. The food in the pan won’t start cooking if you keep taking it off the burner.

When it comes to building an audience on the internet, what matters most is publishing both frequently and consistently.

In effort to do a better job of this myself, I’ve drawn up a tight schedule for myself. The schedule is still a work in progress, and is obviously subject to change based on testing, looking at the analytics, and modifying accordingly, but it’s a good start. Feel free to use it and adapt it to your audience and purposes! Includes some social media best practices and B2B marketing strategy.

By the way, go ahead and follow me on all of these channels to see if I’m keeping to the schedule. And if I miss a day, please call me out! I’d appreciate it. 🙂

SnapChat: Zev87
Music.ly: @zevgotkin

Content Marketing Schedule:

Sunday:

  • Best time to plan and organize content for the week
  • Write blog post/s and Huffington Post articles
  • Schedule and automate as many social posts as possible
  • Best time to post is after 6pm
  • Post photo or video about nice, chill activity I’m doing on the weekend on Facebook (day) and possibly Instagram after 6pm
  • Instagram stories and SnapChat story
  • Something light and inspiring to pump up or provide motivation for the upcoming week
  • Prepare video topics for the weekly videos

Monday:

  • Best day to post on Instagram (evenings Mon-Thurs always best)
  • Post Monday 7pm
  • Use #MotivationMonday and/or #MondayMotivation on IG and Twitter
  • Post a YouTube video
  • Short blog post
  • Send email newsletter on Monday once per month (test if Mon or Thurs is better)
  • Post in LinkedIn Group/s
  • Post on Pulse

Tuesday:

  • Most people too busy catching up on things and distracted on Monday for longer content. Have more time Tuesday and still in mindset ready to conquer the week
  • Use #TuesdayThoughts on Twitter 2-6pm – Plan it out Sunday if possible
  • #TuesdayMotivation optional
  • Post longer blog post and/or Huffington Post article – Plan in advance
  • Announce and cross-promote on all channels that I will be going live Wednesday or Thursday on Facebook Live and/or Periscope/Twitter
  • Facebook note

Wednesday:

  • Test Facebook Live (Live at 5?) every other week (alternatively, Thursday to see which is best)
  • Prepare topic in advance (Sunday if possible)
  • Wednesday meme – Create one on Canva, Whisper, Mnemonic, or other app in advance to post
  • #HumpDay, #WackyWednesday
  • Encouraging, inspiring, ‘pick-me-up’
  • Look into Podcasting (biweekly)…

Thursday:

  • Content Marketing Weekly Round-Up
  • Alternate email newsletter once per month (testing b/w Monday and Thursday)
  • Instagram 7pm
  • #TBT, #ThrowBackThursday, #ThursdayThoughts, #ThirstyThursday
  • Post a video to use on both YouTube and Facebook
  • Alternate day for posting Live video (testing b/w Wednesday and Thursday)
  • Post Huffington Post article and/or blog post
  • Post on Pulse (alternate with Monday)
  • Inspiring, final push before weekend, don’t live for weekends and vacations
  • Look into Podcasting (biweekly)…

 

Friday:

  • Content for the morning mostly curated from elsewhere
  • Repeat original content from past week
  • Content Marketing Weekly Round-Up repost
  • #ICYMI, #TGIF, #shabbatshalom, #grindtime
  • Try to post most things before 12pm
  • Something for 3-4 pm
  • Huffington Post article if urgent or was not posted for some reason on Tuesday or Thursday
  • Last push before the weekend, productivity, happy and inspiring for the weekend

Channels:

  • This mostly refers to content creation. Documenting is still very important.
  • Use general best practices, test, and adapt based on behavioral observation of my particular audience
  • 15-85% rule talking about self vs providing value (right-hook vs jab)
  • Consistent branding and message across all channels, but speak the language of each particular medium
  • Adapt to the needs of each platform so every piece of content feels native and authentic
  • 50-50% curated versus original content
  • Cross-promote all content across every channel, adapting the copy and presentation to the specific nuances of each platform
  • Promote SnapChat handle and QR on all channels (except SnapChat, duh)
  • Do some HW learning and studying about each platform and keep up with new features and best practices (5-10% of time). This includes researching and playing around with new social networks
  • Try one new social network per month
  • Name of the game is getting attention
  • This will attract people who will then look more closely at who I am and what I do.
  • Document more than create

Facebook:

  • Test times (mornings and afternoons)
  • 7-9 am
  • 10-11am
  • 12-1:30pm – Best time/most people on Facebook
  • Post on average – 2-5 times per week
  • Every day or every other day
  • Memes, videos, Facebook lives, blog posts, articles from elsewhere
  • Best is Mondays, Tuesdays, and Thursdays
  • Post a note once per week (Tuesday notes), which can be taken fro my blog or my Huff Po column
  • Document being a freelancer/entrepreneur starting a marketing busienss every day (video and image mostly). Use NYC to my advantage.
  • One ad every other week – $20/day for two-five days
  • First priority – Post concrete, simple value offer and boost post for $20/day

Twitter:

  • Use trending hashtags (Trending #s on Twitter and Google Trends) every day
  • 12 – 20 tweets per day every day (at least 2-3 per day can be auto-scheduled)
  • 6 tweets should be to other people
  • 6 tweets on page
  • Speedy replies to automated tweets
  • Retweets should have my own two cents and relevant hashtags whenever possible
  • #TuesdayThoughts – optimize for retweets
  • Share video, photos, and blog posts
  • Retweet (no more than two or three times per day)
  • Periscope biweekly
  • 2-3 hashtags per post
  • #contentmarketing, #contentwriter, #freelance, #freelancer, #entrepreneur, #entrepreneurs, #startups, #copwriting, #marketing, #digitalmarketing, #socialmediamarketing
  • DM three interesting people who follow me and try to get them to subscribe to email newsletter, check out blog, or do business per week
  • Use search to find people in marketing, business, entrepreneurship, startups, tech, branding, freelance etc. and talk to them
  • Document being a freelancer/entrepreneur starting a marketing busienss every day (video and image mostly). Use NYC to my advantage.

LinkedIn:

  • Publish to Pulse once per week (can be a blog post or from Huffington Post)
  • Publish in groups related to digital marketing and entrepreneurship twice per week (Mondays, Tuesdays, and/or Thursdays) – Pick out topic on which I’ll pose a question or start a discussion in advance
  • Message 3-5 potential leads or apply 3-5 freelance content writing gigs per week
  • Share updates 20 times per month (5 times per week) 7-9am and 9-5 Mon-Thurs
  • 2-3 original pieces of content and 2-3 curated with my own two cents provided
  • Message people every day with birthdays or celebrating milestone/accomplishment
  • Post blog posts, Huff Po articles, and B2B-friendly memes/images
  • First priority – Optimize and update profile once a month – Second Sunday of each month

 

Instagram:

  • See previous hashtags
  • Post blog posts in bio and tell people in the copy to check link in bio for blog post
  • Provide one image or video w/ teaser for blog per week
  • Provide one image or video with longform content and hashtags that’s stand-alone once a week
  • Respond to those who comment or like
  • Use search to find people in marketing, business, entrepreneurship, startups, tech, branding, freelance etc. and talk to them
  • DM interesting 2-3 followers per week
  • 3-20 Instagram stories per day (average about 3)
  • Get out there and do more interesting things to provide content for stories
  • Announce when new blog posts and live videos will be coming out
  • Announce upcoming projects and news
  • Document being a freelancer/entrepreneur starting a marketing busienss every day (video and image mostly). Use NYC to my advantage.
  • Try Instagram ads

 

Snapchat:

  • Aim to post once or twice per hour on average
  • Share from camera roll and share popular snaps to other channels
  • Save to Google Photos so memory doesn’t disappear
  • 50-50% marketing/business tips vs humor
  • Get out there and do more interesting things to provide content for stories
  • Use at social gatherings
  • Ask friends/intern to snap for me
  • Have a friend take over my SnapChat once every other month
  • Use at events and public gatherings relevant to my field
  • Announce when new blog posts and live videos will be coming out
  • Announce upcoming projects and news
  • Warn people a snap beforehand to save or photograph next snap when needed
  • Explain it to others in blog etc. Educate people about best practices and such.
  • Document being a freelancer/entrepreneur starting a marketing busienss every day (video and image mostly). Use NYC to my advantage.

 

Google+

  • Post 5 times per week
  • Curated and original content
  • Blog posts, videos, images
  • Find new groups and people to follow
  • Follow 3 new people and 3 new groups per week
  • Research best practices
  • Post Mon-Thurs

Music.ly

  • Study people doing well on it
  • Post 1-2 videos per week
  • Use relevant hashtags
  • Research best practices
  • Try music and skits
  • Promote it on Snapchat and Instagram
  • Become a thought leader explaining it to older folks etc.

Pinterest:

  • Create a Pinterest for free for a friend and test and learn
  • Create one for self if it can make sense for my brand (may need professional photography and a website first)
  • Can link to blog posts
  • Tailor it to Pinterest audience (mostly female, suburban). Find those on their interested in marketing
  • Put more content there for a non-marketing audience, since most on the platform into craft ideas, purchases of items, educational ideas, health, food, and recipes
  • Perhaps document my journey learning to cook and stuff (or get a dog)

YouTube:

  • Once per week
  • Come up with idea for a show – episode once per week….
  • Cross-promote it on other channels – particularly email newsletter and Google+

 

Email Newsletter:

  • 1-2 past blog posts (not including round-up)
  • 1 video (YouTube mostly)
  • Content Marketing Round-up – round-up of other content about content marketing with my two cents
  • Launch special promotional offer once per month (or season) particularly to new subscribers in addition to newsletter (drip email)
  • Update list once every three months – Third Wednesday of each month
  • First priority – MailChimp: Add contacts, create template – Do this by November 30th.

 

Blog:

  • Publish one blog post about starting a business/freelancing and hustling every Monday (inspiration, documentation, stories, practical tips and tactics)
  • Publish one blog post about content marketing every Tuesday (strategy, tip, tactic etc.)
  • Content Marketing Weekly Round-Up every Thursday

 

Published by

zevg1

I'm a writer and digital marketer. Communicating your brand's message and helping you to connect with the right audience is my specialty. If you are interested in: branding, marketing, copywriting, social media, search engine marketing, inspiration, success, and enjoying life, then my blog is the right place for you.

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