People Don’t Buy What You Sell. They Buy What You Believe.


Whether you are selling a message of peace, justice, and equality for all or you’re selling a product, remember that people don’t buy what it is you “sell.” They buy, because they share your belief.

If you want to make a positive change in the world, your message needs to reach those who believe what you believe. But that can only happen if you first have the courage of conviction to believe in yourself.

And even if you believe in yourself and you believe wholeheartedly in your message, you still have to effectively communicate your belief to others. If you cannot communicate it in a way that touches and inspires others, your message, no matter how noble, will fail reach the hearts and minds you wish to reach.

On #MLKDay we remember Martin Luther King, Jr., a man with a dream and a vision that forever changed the world for the better. Let us have the same courage of conviction to continue the progress he helped start.

I credit the ideas in this post to a book I recently finished called Start with Why by Simon Sinek. This book is an absolute must-read for anyone who aspires to be a leader in any capacity. 

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I'm a writer and digital marketer. Communicating your brand's message and helping you to connect with the right audience is my specialty. If you are interested in: branding, marketing, copywriting, social media, search engine marketing, inspiration, success, and enjoying life, then my blog is the right place for you.

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