This post originally appeared as a guest post on cartonomy.com/blog.
Like most social media networks, Instagram simply wasn’t built with last-touch attribution or CPA campaigns in mind. As a result, proving ROI from Instagram has been challenging.
All that may soon change as the app continues to roll out features that make it easier for brands to convert leads into sales — and more major updates are still in the works.
Here are some of the new or recent features you should know about if you’re looking to convert more leads through Instagram: