In classic Orwellian style, the great Seth Godin wrote: “Safe is risky.”
This quote is taken from one of his most famous books, Purple Cow, which was the first business book I ever read and one that had a profound impact on me.
After freelancing full-time as a content writer and social media manager for the past year and a half, it has finally dawned on me that the only way to truly be successful is to keep reaching higher. Cliche as it sounds, the following old saying comes to mind: “Shoot for the moon. Even if you miss, you’ll land among the stars.”
Hedging your bets and trying to play it safe, by nature restricts growth. And when starting a business or embarking upon any new project or venture, growth and continual progress is crucial. Staying in one place for too long leads to stagnation, and eventually death. When you play it safe, you have already prepared yourself for eventual failure. If you don’t strive to grow beyond what you’ve achieved so far, you will lose even that which you have already gained.
I’ve been thinking a lot these days about how to take it to the next level. While I could go all in on my writing skills and remain a solitary consultant or freelancer, I would rather take the leap and attempt to build an organization larger than myself. That is what true entrepreneurship looks like.
To accomplish this task, I’m going to need people. This may mean working alongside other freelancers or partnering with someone. It may eventually mean hiring up. Either way, at the end of the day, there are many things I want to accomplish and it’s time to grow. What I did to get to where I am now as a consultant will not be enough if I wish to get to that next rung on the entrepreneurship ladder.
To carry out the grand projects I have in mind, I will need to find more clients who are willing and able to do what it takes to achieve a maximal ROI. Reaching for bigger clients with bigger budgets who value the importance of digital marketing will then give me the keys I need to build a solid team that can carry out my vision, which extends far beyond what many imagine possible for their business. This will allow me and the clients I serve to reach new horizons and break through all perceived limitations.
I thank all of you for patiently coming along with me on my entrepreneurial journey as I grow from a creative freelancer to an entrepreneur starting a digital marketing agency. By telling you about my story and my process, I hope to inspire you and your brand to tell YOUR story and start making a real connection with your audience.