Recently, a client sent me the following message:
“Most of the people that I’m getting attention from on Facebook are all the people I am not so interested in sharing that part of my life with.”
When I explained to her that it’s impossible to ONLY reach the people whom she wants to buy her service without also attracting the attention of others, she replied with a text that revealed what was truly worrying her:
“It’s just weird when I walk down the street and ppl are like u started a business?? If it doesn’t work out I would die of embarrassment.”
So often, what really holds us back is a fear of failure or, more truthfully, a fear of what other people will think or say if we fail.
But, as I explained to her, what will happen will happen regardless of whether people know about it or not. And, if you want to get on the radar screens (or mobile, tablet, or desktop screens) of your target audience, there’s no way you will be able to escape also getting attention from people who know you or people you don’t necessarily want to know about your business venture. Today, it’s impossible to hide if you want to make an impact and attract any sort of attention.
And, if they judge, so what? Most people who judge or poke fun are people who are jealous, insecure, or too cowardly to do something themselves. Most people lack the courage and conviction to try.
Let your metric for success be: Putting yourself out there and making the attempt.
That’s already so much more than what others will do. A huge part of sucess is just showing up — and showing up day in and day out, again and again. Persistence and perseverance is a common thread that weaves together between most success stories. And a great number attempts — even failed ones — will increase your likelihood of doing something that actually succeeds. As Seth Godin says, “the one who fails the most, wins.”
Don’t allow your fear of failure or the negative comments of the naysayers get in your way of trying your damnest to make your dreams a reality! If it doesn’t work, you can always learn from it and try something new. But, don’t waste your time worrying about the thoughts of others, many of whom are simply not brave enough to do what you are doing.