If you ever worked in sales, you’ve likely heard of Jeffrey Gitomer or come across one of his many color-coded books. An acclaimed public speaker, business trainer, and prolific writer, the self-proclaimed “King of Sales,” has authored over 25 books about sales, customer loyalty, and personal development, including The New York Times best-sellers, The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude.
Gitomer also has an extensive library of audio, video, and written content available online and delivers over 100 keynote speeches and seminars a year. He has served major corporate customers, such as Coca-Cola, D.R. Horton, Caterpillar, BMW, BNC Mortgage, Time Warner Cable, The Sports Authority, and Carlsberg beer. I contacted Jeffrey Gitomer to ask him for tips, tricks, and secrets to having success in sales and business.