You or your company started a blog.
Hopes were high in the beginning. Optimism was in the air. There was a hope. A dream. You could almost taste it.
But now your blog has a few posts sitting there collecting dust. No one visits. And worse, your last post was many moons ago.
Your blog looks dried up. Stale. Dead.
The only thing worse than not having a blog is having one that is infrequently updated. It makes you or your brand look lame and unprofessional. It looks like you give up on things too easily. It looks outdated. Bruh, your blog looks wack.
It doesn’t have to be this way.
Here are 4 tips for breathing new life back into your blog and keeping things fresh:
1. Make it a priority.
If you don’t make it a priority, then it will never get done. Understand that a blog doesn’t produce immediate results. From an SEO standpoint, a blog builds long term gains for your website. Blogging is something that accrues value cumulatively over time and that’s assuming the content is quality, SEO-friendly, and updated frequently and consistently. But, don’t expect visitors if you don’t use social media to distribute and promote it in a strategic manner. Share it to various social networks in a way that respects the nuances of each platform. Far from what some gurus and lay people say, blogging is far from dead. Figure out where blogging fits into your overall marketing strategy and start taking it seriously today.
2. Come up with topics.
Ah, this is where most people get stuck. Don’t get bogged down trying to write a masterpiece right away. Most people get hung up on wondering what to write about and, as a result, they never start. It’s completely understandable that you don’t always feel like you have something epic to say.
The following is a short list of ways to come up with blog topics. Some of these apply more to businesses, but others may make more sense for individuals.
- Write down a list of common questions you receive from your prospects and customers. Crowd source your customer service department for common questions, complaints, and criticisms. You can roll out blog posts that field these queries and address concerns.
- Reflect on moments that occurred throughout the day. Is there a story there? A lesson? Keep a notepad handy or jot down ideas into the notes app on your phone as they come to you. You can also make a voice recording of your ideas and listen to it later when you’re ready to write. Observe the world around you and your inner thoughts. Write down those that may make for interesting blog material.
- Repurpose topics and ideas from your vlog or video content into written form for the blog. On the flip-side, you can also take ideas from your blog posts and convert them into videos. You don’t always have to reinvent the wheel for a new blog post. Recycling your content is perfectly OK and good for the environment!
- While you should make sure your blog is frequently updated with fresh content, not every post has to be based on one of your own original ideas. You can curate content from around the web, such as relevant news stories and videos and act as the DJ serving it up to your audience and be the one to filter the information put it in context for them. You can also share your take or provide your two cents on things. Add your own spin and commentary. For example, you can share photos of new Fall fashion (or advertisements or art or tech products or whatever it is you’re interested in) and your thoughts about it.
- Write opinion pieces. Opinion pieces that are raw with emotion and full of conviction can stir a conversation. Tell people what you like or don’t like about a certain subject. Make predictions. Invite your audience to comment by asking for their thoughts on the matter.
3. Create a content calendar.
A blog can too easily get neglected. If you blog on a “whenever I get around to it” basis, your blog will never pick up speed. Achieving success with blogging requires discipline and consistency, so schedule your topic ideas (and corresponding notes) into a content calendar. You can use a spreadsheet to keep track of the topics, authors, due dates, and status updates (not started, in progress, editing, published). This will help you keep everything organized and prevent you from “Oh crap! What should we blog about today?” Syndrome.
Unless you’re blogging alone, make sure you designate who is responsible for the blog. Decide who will manage it and who will write the posts. You can hire a content writer, find guest bloggers, or ask experts in your company to contribute posts on a schedule. Keep on top of everyone’s progress to make sure things get done. If you’re the one writing the blog, try to guest post on other people’s blogs with a large audience or ask influencers to write guest posts on your blog in exchange for some kind of value offer.
Don’t let that blog dry up and die. With a little discipline and planning, you can breathe new life into your blog and keep it healthy, watered, and fed. Your blog is your hub. Your vehicle of expression. When used correctly, a blog is a powerful way to communicate your story or the story of your brand to the world.