Perhaps, it’s because Yom Kippur (the Jewish holiday of atonement) starts tonight, but I’m feeling introspective and reflective right now.
I humbly urge you to start creating and sharing content if you haven’t already. If you already put stuff out there, then I encourage you to do it more frequently and consistently. Not everyone can afford a staff or a production team, but the good news is that you do not need one. All you need is a mobile device and a wifi connection. Oh, and talent, hustle, and ambition.
I’m not directing my plea only to businesses or professionals. I’m talking to the creators. The artists. The bored housewife in Iowa who always knew she had a talent for making others laugh or the retired accountant who really wanted to write short stories, but was told that it wasn’t practical. It is now practical. The Internet has made starting your own business practical. The market now rewards art and creativity more than before and we are all media companies now. Thanks to social media, blogging, email, and the mobile device, we can all create and publish content.
Creating content from your laptop or mobile device in written (blog posts, articles on Medium and LinkedIn), audio (podcast), or visual (videos, vlogs, graphics) form about the thing you enjoy can help you build a following, which you can monetize into a small business or side-hustle or leverage to raise money or awareness for worthy causes or other things you support and believe in. The cost and the barriers to entry are so low and the gatekeepers are far less relevant than they used to be.
It doesn’t take much money or time to create content and share it with others. Chances are if you’re honest with yourself, you likely spend a lot of time doing things that prevent you from spending time on things that can get you to the next level in your life or achieve goals, and I don’t mean only financial ones. There’s plenty of things I don’t get around to, but I know it’s because I haven’t yet made them enough of a priority.
And the truth is, this entire rant or manifesto or plea to create content is as much intended for me as it is for all of you. The fact is that I know I could be creating so much more while still getting all the other things I need to do if I decide to look in the mirror, drop my own excuses, and push myself to do and accomplish more.