Branding and content marketing are expensive.
Well, that’s what they say.
I say that it’s all a matter of perspective.
If you’re a new fledgling startup still getting off the ground without enough capital to even onboard one part-time employee, then yes, it is expensive. You can’t afford to outsource your content marketing (although this doesn’t mean you shouldn’t be doing it yourself).
If you still don’t realize that content marketing is a must-have and not a nice-to-have, you’ll probably think it’s too expensive.
But if you’re a small business that plans to stay afloat over the next decade, then spending $20-50K a year on marketing really shouldn’t be breaking the bank. If it is, you’re probably in trouble.
Look at it this way:
For the cost of a part-time or entry-level full-time employee, you get an entire team — a marketing department — who will help your business grow.
You’ll build a brand, gain awareness, and get new leads and sales all for the cost of a low-salary employee. And not just any employee performing a task, but one that actually grows the business itself.
When you’re busy with the day-to-day, you don’t have much time for creating full-scale media (video, written content, audio, and images) to generate new business.
And, the feeling of relief you get from having an entire team do it for you for a relatively low cost is something money cannot buy.
So the next time someone tells you marketing is expensive, remember that it’s all a matter of perspective.