3 Tips for Using LinkedIn to Get a Job

Recently, I was asked what a person can do on LinkedIn to better their chances of getting hired.
I’m more experienced with using LinkedIn to prospect, get sales, and market brands. It’s been over two years since I looked for a job.
Applying what I know about LinkedIn marketing for brands and businesses, the following are 3 tips I shared with her for improving her LinkedIn presence and using it as a tool to network into finding the right career. It comes down three important ingredients, which I call the three P’s: People, Post, and Profile
Besides, applying for jobs:

1. People  

DM all of your connections. We all make connections here, but how many of them do you actually reach out and talk to?

In her case, she has nearly 1,000 connections. Message them and offer them value before asking for anything. See if there are ways you can help them. You’ve all heard that it’s not what you know, it’s who you know. So true, in today’s age. Establishing relationships with people is a key part of making progress in any career.

2. Post

Post content every day or at least every week. People get super annoyed at this one. “But I’m so busy!” you wail. But, in a competitive job market, you can’t afford NOT to put yourself out there, share things of value, and differentiate yourself.

Sharing valuable content — even if it’s just your take on a piece of content someone else made — makes you a resource for people, demonstrates expertise, establishes credibility and initiates conversation.

Post short written LinkedIn updates, LinkedIn videos, and LinkedIn articles (i.e. your blog). In a competitive job market, you must get used to doing this work. Otherwise, risk losing the job to someone else who is willing to do it. We must all become personal brands and thought leaders to some extent, even if we rather remain anonymous.

3. Profile

Last, but not least, optimize your LinkedIn profile. For a job seeker, this is most important.

Make sure your bio is sterling and captivating. Include the most up-to-date, relevant info in your resume. I’d even recommend hiring a resume coach. Have a good photo (Literally Google ways to optimize LinkedIn profile and photo).

And, most importantly, feature examples and case studies of your work. As an employer, I’m more interested in seeing what you can do for me right now than reading your resume listing past accomplishments.

So, network with people, post content, and optimize your profile.
Is there anything I left out here that you would advise someone using LinkedIn to get a job? Granted, it’s not something I have as much experience with, so any and all tips are welcome and appreciated. I’ll even include them and give you credit!
Thanks!
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zevg1

I'm a writer and digital marketer. Communicating your brand's message and helping you to connect with the right audience is my specialty. If you are interested in: branding, marketing, copywriting, social media, search engine marketing, inspiration, success, and enjoying life, then my blog is the right place for you.

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