There is a lot of talk about “providing value.” You need to give value to your audience, your prospects, your customers. Prospects have to be made to understand the value of what you offer.
At times, it sounds tired and cliché.
How many of us are really searching for additional ways to provide more value to others — not only to our customers but even to people in our personal lives?
Are you honestly being creative and thoughtful about how much value you can deliver or are you more concerned about what you get in return?
Something to think about over the weekend!