Are You Thinking About Short-term Cash or Long-term Legacy?

The other day, a client asked us to do something that requires a bit extra effort and time on our part than is required by our arrangement.

“How much will it cost?” he asked. I was a bit surprised.

Until this moment, I hadn’t even thought to charge him extra for this service. “No extra charge at all!” I told him happily.

Thinking about it the next day, I realized that some people might have used that experience as an opportunity to make a little extra easy money. 💰 And, yet here I was feeling so great that I was able to tell him that it was no charge.

I realized that I genuinely feel happier providing value by giving the client a little surprise and delight than I do getting some quick cash. Obviously, we need to make a living and provide for ourselves and our families. I don’t work for free or on the cheap. But, I’m focused on the long-term. I strive to build positive values and long-term thinking into my company. Now, I don’t expect that this client will necessarily stay with us or refer us or even give us a good review, because of this event. But, I do think by doing good and putting out good into the world, we will earn a reputation and a legacy which will pay off greatly in the future.

 

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Published by

zevg1

I'm a writer and digital marketer. Communicating your brand's message and helping you to connect with the right audience is my specialty. If you are interested in: branding, marketing, copywriting, social media, search engine marketing, inspiration, success, and enjoying life, then my blog is the right place for you.

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