Pay Attention to the End-User: What Are They Paying Attention to?

Pay attention to the end consumer. Watch your target audience and notice their interests and behaviors. 👀

Let go of the past. Adapt to the new mediums where people increasingly spend their time. 📱

Let’s get real. 🤔

– When is the last time you read a print magazine and looked at the ads?

– Do you use ad-block when you browse the Internet?

– Do you hit fast-forward or reach for your phone whenever a TV commercial comes on?

– Do you click on search engine or banner ads?

Thought so.

It’s not just “kids” spending all their time on their phones or social media. It’s you too.

And, even if it’s not “you,” it’s very dangerous to operate by a 1-person focus group. Open your eyes. Look at the world 🌎 around you.

We live online now, primarily through our phones. And, social media IS the Internet. It’s where we talk, listen, and watch.

The same people who in their everyday life know the above to be true, still market to people as if it’s 10-20 years ago, tone-deaf to the new reality.

They barely invest in social media, influencers, or Facebook/Instagram/LinkedIn ads, or write them off completely, But they still blow 💰 on overpriced channels like print ads, TV commercials, and Google AdWords.

You have it reversed. Adapt or fade from relevance.

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The Social Mobile Mind-Shift: Time to Put Social First

Have you made the shift? There is a major shift we all have to make in our minds.

We often call the offline world the “real world” while dismissing our social/mobile activity as something that is separate and apart from “real life.”

The “real world” where people now spend their time is on 📱. This is where it’s at, and the sooner we understand this as marketers or business owners, the better.

Mobile devices, the Internet, and the platforms built on top of those channels like LinkedIn, Instagram, and Facebook are now the dominant places where people are spending their time and attention.

And the younger the person, the more likely these are the ONLY places where they spend time. It’s not an escape from real life. THIS is real life.

And, we need to adapt our marketing and messaging accordingly if we hope to remain relevant and get anyone’s attention.

People are blocking your banner ads and fast forwarding interruptive commercials. If anyone under 30 — and it’s not just “kids,” it’s most of you now too — even sees an ad, they reach for the phone.

Social media isn’t something extra. Social media is just a name for “the Internet.”

And the Internet is where we now live. It’s where we watch, where we listen, where we communicate, and where we transact.

No one is seeing your billboard or listening to your radio ad.

This may not be true for everyone yet but the trend is rapidly moving in this direction and most already spend more attention on mobile and social than on anything else.

We’re transitioning from a “mobile-first” world to a “mobile-only” world. And, what’s coming next (VR) is going to make the current situation look old fashioned in the next 15-20 years. If you can’t keep up now, you’ll really have a problem once things get even crazier.

We live in a mobile world, but the platforms where we spend time in that mobile environment are social networks like Twitter, Pinterest, and Instagram. If your business is not creating content for those platforms and engaging with people in those places, your business is totally irrelevant.

Time to put social first.

If you’d like to learn more, leave a comment or send me an email: info@zevmedia.com.