Pay attention to the end consumer. Watch your target audience and notice their interests and behaviors. 👀
Let go of the past. Adapt to the new mediums where people increasingly spend their time. 📱
Let’s get real. 🤔
– When is the last time you read a print magazine and looked at the ads?
– Do you use ad-block when you browse the Internet?
– Do you hit fast-forward or reach for your phone whenever a TV commercial comes on?
– Do you click on search engine or banner ads?
It’s not just “kids” spending all their time on their phones or social media. It’s you too.
And, even if it’s not “you,” it’s very dangerous to operate by a 1-person focus group. Open your eyes. Look at the world 🌎 around you.
We live online now, primarily through our phones. And, social media IS the Internet. It’s where we talk, listen, and watch.
The same people who in their everyday life know the above to be true, still market to people as if it’s 10-20 years ago, tone-deaf to the new reality.
They barely invest in social media, influencers, or Facebook/Instagram/LinkedIn ads, or write them off completely, But they still blow 💰 on overpriced channels like print ads, TV commercials, and Google AdWords.
You have it reversed. Adapt or fade from relevance.