Work to live, don’t live to work

The link below is a news story about a woman who literally sacrificed herself for her craft.

http://live.huffingtonpost.com/r/archive/segment/copywriter-dies-after-30-hours-of-work/52b1facf78c90a4cde000260

This tragic story should be a reminder to all of us to remember to put life in perspective. Do we live to work or do we work to live? Personally, I think it is much better to work to live. It’s great to love what we do, but it should not completely define who we are or be the measuring stick by which we determine our self worth. My only hope is that this woman died doing what she loved.

Work hard, but be careful and remember to take a breather now and then. You will then return to your work energized, refreshed, and with even more zeal and creativity than before. Working non-stop until you drop is not worth it. I believe having a life outside of your work will not detract from your ability as a copywriter. If anything, your hobbies, passions, family life, spiritual life, travel etc. will only serve to enhance and enrich the quality of your work.

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Copywriting and the Purpose of this Blog

Welcome to my blog about copywriting and other aspects of marketing!

On this blog you will learn how to better market yourself, your businesses, and your clients through producing high quality content that establishes wonderful relationships between brands and customers.

On this blog I will share what I have learned as a copywriter who works as both a freelancer and on several creative teams. This is a forum where we will analyze what makes for compelling, persuasive, and effective copy.

What I hope you learn from this blog:

1) How to market yourself, your business, or your clients successfully through inbound and outbound marketing

2) How to write good copy

3) How to differentiate between good marketing copy and bad marketing copy

4) How to find your target audience and get them to do what you want them to do

5) How to successfully compete for your customers’ attention in today’s age of mass digital and social media

Whether you are a novice copywriter, a small business owner or professional who wishes to enhance your marketing skills, or simply someone who strives to improve your mastery of persuasive writing, this blog is for you. It is my sincere hope that the information that I post here will be able to help my readers in at least some small way.

Enjoy! 🙂