Don’t Break Yourself: Replenish Now and Then

Dear reader,

I want to preface this blog post with a sincere apology to the most loyal readers of my WordPress blog for not having posted here in a month. I see your likes and I greatly appreciate all of your support!!

Would love if you dropped me a comment now and then. I’m happy to engage and get to know one another. 

By the way, if you’d like to see content from me more frequently, I’m active on LinkedIn and post several times a week. You can find me here: LinkedIn.com/ZevGotkin. Also, active on the ‘gram. Follow me on Instagram: @zevg1. I post stories documenting my life and business journey every day. 

Now, without further ado, on to today’s blog post! 🙂

Had an awful migraine a few weeks ago. 🤦‍♂️

What a powerful reminder that all the work and motivation we have for our careers quickly falls by the wayside when we’re not feeling well. Health is something not to be taken for granted!

It’s hot out there today. Make sure to stay hydrated! 💦 If you get sick and you can’t work, all that hustle will be for naught. Remember to periodically step back, regroup, and refuel.

Push hard, but don’t break yourself. That simply doesn’t help you or the people you serve. 💪

 

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How Do You Do Social Media Marketing for a Boring Business?

What do you do when your business or your client doesn’t have a “story” or anything interesting to share on their blog or social media?

“We sell garbage bags. What are we supposed to talk about?” “Nothing exciting happens here.”

Sure, you understand that stories sell. But, how do you story-tell when you’re in a “boring” business? How do you turn people on when your business isn’t sexy? 💋

My advice:

Go beyond WHAT you do when creating content on social. When coming up with content to share on social media, dig deeper into your WHY — the reason you exist, the problems you solve, and the role you fulfill in the lives of others. 🤔

And, then expand beyond what it is you do for a living. Because the truth is we’re all short on time and attention spans. Your target audience doesn’t want to hear only about you, your industry, or what you do.

They’re interested in themselves and the things they care about.

So, when crafting content, you don’t have to make it all about your business, product, or service.

In fact, you should focus primarily on what will educate, inspire, or entertain the audience. That will give you the attention equity you need before you can ever hope to generate a lead or make a sale. 🌈

It can be as simple as sharing an article about something relevant to your audience and featuring your take on it in the caption.

It might be simple tips, pieces of advice, or short funny clips that relate to your audience’s pain points. 🎥

Your blog, social pages, vlog, or podcast can be the trade journal, TV show, or radio show of your industry. 📺

Regarding the example above, you can feature content that highlights neighborhood heroes who are cleaning up their communities.

Think outside the box and have some fun with it! 😀

Branding is Telling Your Story

A storyteller.

That’s what I am.

That’s what I’ll always be.

I didn’t choose that role. It’s something I was born into.

Long before the word, “storyteller,” became a buzzword and way before the whole “marketers are storytellers” thing became a cliche, I was telling stories. Whether it was making up games and writing short stories and manuscripts as a kid or creating content for brands and communicating their message, it’s all from that same place.

While writing is my primary passion, and it may be yours as well, there are many ways to tell a story — Film, pictures, audio etc. We’re living in a time where content creation and distribution is democratized and cheaper and easier than ever before. That also means there’s more competition. But if you’re talented and you’re persistent, and you pay attention to the needs of your audience, you’ll break out of the noise.

So, start that podcast or that blog or that vlog or whatever suits your communication style and start communicating your story — your truth. When you tell a story that has people’s attention, countless opportunities will open up for you in life and in business.

Building a brand is ultimately what will help you differentiate and stand out in a crowded market.

It Isn’t Supposed to Be Easy, but You Can Still Enjoy the Journey.

Building a business is hard.

Coming up with content every week (day?) is hard.

Earning the trust of people in a cynical world with so much competing for our attention is hard.

But, if it wasn’t, would we ever appreciate the reward?

I think how you answer the following question is very telling of how you feel about your work: If you were handed a million-dollar check every year, what would you be doing with your time?

If money were no object, would you be investing it in building your business? Would you be trying to earn more than that? Would you be exploring a different passion or hobby which you had not previously had the opportunity to pursue?

Or would you chill all day at the beach with a drink (or play video games or insert whatever other leisure activity you enjoy)?

I don’t think there is a wrong or right answer here.

But one thing is for sure. Nobody said getting to live life on your own terms doing something you love was supposed to be easy.

It isn’t, but I think embracing the struggle of it and loving the process will be a huge part of long-term success Perhaps, we can learn not only to savor the rewards but to love the journey itself.