Branding is Telling Your Story

A storyteller.

That’s what I am.

That’s what I’ll always be.

I didn’t choose that role. It’s something I was born into.

Long before the word, “storyteller,” became a buzzword and way before the whole “marketers are storytellers” thing became a cliche, I was telling stories. Whether it was making up games and writing short stories and manuscripts as a kid or creating content for brands and communicating their message, it’s all from that same place.

While writing is my primary passion, and it may be yours as well, there are many ways to tell a story — Film, pictures, audio etc. We’re living in a time where content creation and distribution is democratized and cheaper and easier than ever before. That also means there’s more competition. But if you’re talented and you’re persistent, and you pay attention to the needs of your audience, you’ll break out of the noise.

So, start that podcast or that blog or that vlog or whatever suits your communication style and start communicating your story — your truth. When you tell a story that has people’s attention, countless opportunities will open up for you in life and in business.

Building a brand is ultimately what will help you differentiate and stand out in a crowded market.

I Do Things My Own Way and it Works.

I have no time for annoying formats, plugging into formulas, or regurgitating someone else’s process.

This is in part because I simply don’t have the patience to follow along with someone else’s rules and instructions and partly because I like to do things my own way. This is how I’ve been in many areas of life in ways that are both good, and perhaps, bad at times, for as long as I can remember. Might be one reason I didn’t enjoy school.

Of course, I studied the fundamentals of copywriting and I have listened to experts and learned about different headlines and certain words that work etc., but at the end of the day, I spend much more time these days creating than consuming the work of others.  And, experience has shown me that the things I write straight from the gut do far better than things which were written while following a recipe or applying some sort of methodology.

Nowadays, I write more like I speak and I let it flow. So far, the responses have been great. 🙂 I understand that not everyone is going to dig me or my style. Not everyone is going to buy what I’m selling. There is nobody who is for everybody.  What matters more to me is making an impact and connecting with others authentically. Keeping it natural.

Two Tips for Coming Up with Blog Posts and LinkedIn Updates

What do I write about?

How do I come up with things to say in my LinkedIn updates or subjects to talk about on my blog?

My first piece of advice is: Don’t overthink. Just start. 

Most of my LinkedIn updates and even some of my longer form blog posts aren’t planned. I simply started typing and thoughts came to mind.

Sometimes it’s a thought that has been on mind for a while fermenting until the ideas coagulate into a coherent cocktail 🍹ready to drink.

Two tips for coming up with LinkedIn updates and blog post ideas:

1. Jot down your observations as they come to you.

Do this on paper or in the Notes app on your phone. Think about anecdotes and things that come to mind. Train yourself to look for angles in the everyday — questions clients ask you, things you find yourself explaining over and over, revelations and epiphanies as they occur to you, shower thoughts.

Don’t be afraid to test out new ideas or use your blog or LinkedIn update as a public sounding board. This is how you start conversations and build community. Save your comments. Make it interactive. Pose questions and initiate a two-way dialogue with your audience. Bring them into your process and give them a chance to become part of it! 

2. Spend a little time reading other people’s updates or blog posts.

Leave a thoughtful comment on posts that inspire you to provide a response. Use your comment as a springboard and expand on it slightly for your own LinkedIn update.

Now, expand on it further and repurpose that idea into a longer blog post, LinkedIn article, Medium post, or video.

Oh, and by the way, this post is based on a comment which I left in response to a LinkedIn update. 🙂