Rigidity has no place in business. Especially not for startups and new entrepreneurs. There is often a gap between the projects and accounts we want and the projects and accounts we actually get. At least in the beginning. And, that’s ok.
I think too many people are married to process and formulas. They want their “ideal” clients, but overlook too many of the prospects that come their way, only wanting to take on projects or accounts with big budgets and lots of breathing room that will allow them to flex their muscle, test their thesis, apply all the “theory” that they know so they can create their dream portfolio. If only real life was like that!
The real world is nothing like the classroom. By no means should you compromise your ethical or professional integrity. However, I believe that you should be flexible and open to potential opportunities that may not seem so “sexy” to you, but can help you build and solidify your place in the market.