Expect the unexpected. That old phrase rings especially true for entrepreneurs. 🛎
One day things are cruising. 🚢 The next, you may be in crisis mode. And then the next moment you may experience unprecedented levels of growth! 📈
Yesterday morning: Closed a new deal and followed up with two leads.
This afternoon: One client still deciding if they are staying or going. Signed a renewal with a current client.📝
This morning: Lost an account and gained a new one in the span of an hour.
Some leads take months of negotiation and nothing happens. At other times, I’ll receive a message or phone call out of the blue and we start right away. 📱 Sure, some will insist on the importance of process and develop a system to minimize the unpredictability. And I’m certainly a fan of having a process. But, at the end of the day, business is business and in the real world 🌎 , not everything can be reduced to a neat little academic formulaic system.
This line of work is certainly not for the faint of heart ❤️ who enjoy stability and predictability. For those who don’t mind or even enjoy the rollercoaster of entrepreneurship, it’s the ride of a lifetime. 🎢 😀 #entrepreneurship
It’s no longer enough to be the best at your craft. If you’re not doing the extra work to communicate to the world, provide value, and build some long-term relationships even if there is no short-term gain or immediate payoff, then I don’t see how you can possibly expect to grow.
To get people to care or appear on the radar of your target market, you need to do a lot of little things besides your regular work, which many of you don’t want to do — Examples: Putting out free content, mentoring, doing free work for influencers, making time to help others and do favors without expectation of getting anything in return.
Be great at your craft. Find as many paying clients or customers as you can. But you also have to do a lot of work that has no immediate payoff. I have been doing much of this work and it’s led to many opportunities, such as referrals, clients and people reaching out because they heard of me or saw my content.
If you’re not willing to do this extra work or view it as beneath your dignity, please understand that a competitor willing to do the work will be more than happy to take your spot. You can rant about it on LinkedIn and in networking groups or among colleagues over a few drinks. But no one is listening and no one cares. Think long-term.