Becoming known or developing a brand online takes time.
And a whole lot of effort.
Some of the people with the biggest audiences whom we all admire today were active for YEARS, steadily putting out content and engaging with others before anyone noticed. If your content is quality, you’re careful to engage authentically in a human way with others, and you post consistently, you’re more likely to have success.
Of course, you have to also have a) the talent and b) learn how to hack distribution.
A) is pretty much in-born (although it can be improved upon).
B) will require you to learn how to use these platforms effectively.
Google how to do things, test, learn, Google again, practice, over and over.
But, don’t give up. Especially, if you’re starting to notice any of the following:
1) Increased page views
2) More engagement i.e. increasing number of likes, comments, shares, and mentions
These are all signs from the Universe and the market that you need to keep pressing on. Use these KPIs and metrics as benchmarks of success and let that propel you forward.
What you’re doing is penetrating the noise, but you need to keep going and building momentum.
I’ve been putting out content for years now. On a frequent and consistent basis, only in the past two years and even more-so in the last 6 months.
Only now am I starting to see a steady trickle of interest building.
So, keep at it! And pay attention to those indicators, which are showing you what is working. If you’re not seeing any of those things after consistently posting for a year or so, it might be time to pivot.
But, if you are seeing those results, persist and don’t get discouraged.
You’ll get there in time.