Business is Business, but It Still Gets Personal

Business is business, but don’t think for a second that it’s never personal. ❤️

Entrepreneurship is a deeply personal game. It will force you to get more in touch with who you are and face all that you are in an open, vulnerable, honest and often uncomfortable way.

Sure, you’ve got to spend most of your time quantitatively on keeping your clients and customers happy, especially in the beginning.

Don’t get distracted with fantasies of exits or things you’re going to buy someday or ideas for second and third businesses. There is time for that, but there are urgent and important matters at hand right now.

Still, if you don’t make time to dream. 💭 To fantasize just a little. To step back, dig deep, soul search, and maintain perspective on what matters to you in life, you’ll never be able to truly reach your potential and withstand the challenges, which come with being an entrepreneur.

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Staying Organized and on Top of Your Life as an Entrepreneur

So it’s a gray semi-rainy Sunday. 🌧 No big plans today. Just using this day to catch up. And, I don’t even mean on content creation or client work. Sure, I did a little of that. I have to! But, I mean simple things (which I often put off and dislike) such as errands, laundry, cleaning, and online orders for the home.

As a single guy, these things aren’t hard to do. Nonetheless, I have to be very self motivated to do them! 😄 And, as an #entrepreneur with ADHD, I find such tasks difficult and tedious. However, I go into hyperfocus when it comes to my work because I enjoy it. 🤓 But, the simple and mundane boring tasks of everyday life? Pretty unenthused.

Still, I get a great sense of accomplishment and fulfillment knocking out every single task on my checklist 📝 — cleaning the bathroom from top to bottom, sweeping up, laundry, getting things I need, etc.

Being neat and organized and decluttering is not part of my career, but it is a part of life. The feeling afterward is gratifying and allows me to think creatively and perform even better at the things I actually enjoy and do for a living.

Do you have any tips for organization or making everyday chores a little more enjoyable? Suggestions are welcome!

 

Be the Bigger Person

Being the bigger person doesn’t mean you’re letting others walk all over you.

Quite the contrary.

Being the bigger person, not getting even, settling the score, or playing tit for tat gives you the leverage.

You win when you don’t dwell and instead focus on the positive. You don’t gain by being petty even when others let you down or mistreat you.

Business and entrepreneurship is a rough game that has forced me to grow in so many different ways and push past my perceived limitations daily. It’s not always easy, but I’m grateful for the process and the opportunity.

Every day is a small step forward.

I Do Things My Own Way and it Works.

I have no time for annoying formats, plugging into formulas, or regurgitating someone else’s process.

This is in part because I simply don’t have the patience to follow along with someone else’s rules and instructions and partly because I like to do things my own way. This is how I’ve been in many areas of life in ways that are both good, and perhaps, bad at times, for as long as I can remember. Might be one reason I didn’t enjoy school.

Of course, I studied the fundamentals of copywriting and I have listened to experts and learned about different headlines and certain words that work etc., but at the end of the day, I spend much more time these days creating than consuming the work of others.  And, experience has shown me that the things I write straight from the gut do far better than things which were written while following a recipe or applying some sort of methodology.

Nowadays, I write more like I speak and I let it flow. So far, the responses have been great. 🙂 I understand that not everyone is going to dig me or my style. Not everyone is going to buy what I’m selling. There is nobody who is for everybody.  What matters more to me is making an impact and connecting with others authentically. Keeping it natural.

If You Want Your Marketing to Work, Go All In & Provide Ridiculous Amounts of Value

Like anything else, marketing is something that only produces returns if you put sufficient time and effort into it.

We all want our businesses to grow. We want customers to buy what we have. We want phone-calls from people who epitomize our “ideal clients.”

But many of us make one of two mistakes:

We either:

A) Invest too little effort into marketing and developing a brand, dismissing it as too costly or time-consuming, hoping that our good work or name alone will somehow get across and attract people to come to us.

This mistake is fatal because what ends us happening is we don’t get the attention we need in a world where attention is increasingly hard to get.

And, worse we spend money and time on marketing, but since we’re going about it “half-pregnant,” and not fully investing our efforts, time, and creativity, the time and money we spent ends up being a waste.

Or

B) We try to rush the sale. If our business is new or our numbers are lacking, we scramble to move prospects and leads to the finish line.

Desperation is a foul smelling cologne. Your prospects can smell it. Furthermore, it causes you to resort to short-term tactics and behaviors.

You end up thinking small and neglect a key part of effective marketing and sales — providing value.

When you become a one-way broadcast machine constantly pumping out promotions and pushing prospects to claim your offers without first providing them any value, it’s clear that you’re thinking primarily of yourself and not about your prospect or customer.

This is a HUGE turn-off. And in our customer-centric world where people’s attention spans have numerous outlets across platforms and devices, that old style of “push-marketing” is increasingly ineffective.

The only way to avoid either of those mistakes is to spend the time and do due diligence to learn about your audience and figure out the best way to provide them value.

Worry less about the sale and focus more on helping the prospect by giving away value — either in terms of content which they find helpful or interesting, educating them and giving them practical advice, or literally giving some product away.

I believe that if you do that, the sales and loyalty will follow.

You Are the Writer of Your Own Story

Coffee Work

2018 Day 1:

It’s the first day of the new year.

A new chapter. A new saga.

Like this blank Google doc staring back at me, this year is still a blank slate. A fresh start. The possibilities are endless.

The story of not only 2018, but the rest of your life begins today.

You are the writer of your own story.

What will it be about? Will it be one worth reading?

The choice is up to you. ✍️