Are You Thinking About Short-term Cash or Long-term Legacy?

The other day, a client asked us to do something that requires a bit extra effort and time on our part than is required by our arrangement.

“How much will it cost?” he asked. I was a bit surprised.

Until this moment, I hadn’t even thought to charge him extra for this service. “No extra charge at all!” I told him happily.

Thinking about it the next day, I realized that some people might have used that experience as an opportunity to make a little extra easy money. 💰 And, yet here I was feeling so great that I was able to tell him that it was no charge.

I realized that I genuinely feel happier providing value by giving the client a little surprise and delight than I do getting some quick cash. Obviously, we need to make a living and provide for ourselves and our families. I don’t work for free or on the cheap. But, I’m focused on the long-term. I strive to build positive values and long-term thinking into my company. Now, I don’t expect that this client will necessarily stay with us or refer us or even give us a good review, because of this event. But, I do think by doing good and putting out good into the world, we will earn a reputation and a legacy which will pay off greatly in the future.

 

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4 Tips to Help You Manage and Delegate — Crucial for Entrepreneurs

There is a big difference between doing and managing. I’ve freelanced as a content writer for over 5 years and now I’m getting my first taste of managing others.

Currently, I’m managing a small team of three, which includes another writer, as well as a social media marketer and a Facebook ads specialist.

Mastering the skill of delegating is crucial to being able to scale and grow a business. It’s scary to relinquish control and allow someone else to do something you usually do yourself, but it’s something you must to do if you want to get to the next level and not remain a solopreneur.

So far, I’ve learned a few things that can help:

1) Spoon-feed. Something may be obvious to you but not to the person you hired. Prepare notes for them, communicate clearly, and give them everything they need to succeed.

2) Don’t micromanage. Resist the urge to hover and nitpick. Even if you think you can do a better job (you probably can), you need to give them breathing room to thrive.

3) Empathize. Put yourself in their shoes. Maybe you’ve been on the other side of the table (I have). Understand their needs for direction. Pay fairly and on time. Be kind.

4) Make peace with disappointment. Consider yourself lucky if they get it right on the first try. If they don’t, you likely didn’t communicate clearly. Have patience and be willing to help.

I Do Things My Own Way and it Works.

I have no time for annoying formats, plugging into formulas, or regurgitating someone else’s process.

This is in part because I simply don’t have the patience to follow along with someone else’s rules and instructions and partly because I like to do things my own way. This is how I’ve been in many areas of life in ways that are both good, and perhaps, bad at times, for as long as I can remember. Might be one reason I didn’t enjoy school.

Of course, I studied the fundamentals of copywriting and I have listened to experts and learned about different headlines and certain words that work etc., but at the end of the day, I spend much more time these days creating than consuming the work of others.  And, experience has shown me that the things I write straight from the gut do far better than things which were written while following a recipe or applying some sort of methodology.

Nowadays, I write more like I speak and I let it flow. So far, the responses have been great. 🙂 I understand that not everyone is going to dig me or my style. Not everyone is going to buy what I’m selling. There is nobody who is for everybody.  What matters more to me is making an impact and connecting with others authentically. Keeping it natural.

Don’t Wait for them to Pick You

pick yourself

In What to Do When it’s Your Turn (and It’s Always Your Turn) renowned marketing consultant, author, and blogger, Seth Godin urges us to stop waiting around for the higher ups to pick us.

We live in a world where many people are waiting for their defining moment. Their big break. They are an overnight success story that simply hasn’t happened yet. We all know people who are waiting to be discovered. Waiting to be given a raise. Waiting for their boss to give them the corner office. Waiting for the agents, the labels, and the talent scouts to approach them with a lucrative deal. Sadly, like the uncoordinated kid in gym class, many of them are picked last and made to sit on the bench. Most are never even picked at all.

But, waiting your turn was more suited to the previous generation. Back then, we needed the gatekeepers to pick us. The gatekeepers have lost their power. Now, we can choose ourselves. New communications technology, such as smartphones and dramatic behavioral shifts in how we communicate and consume information has given rise to an entire class of individuals who have chosen themselves. The teenage tech entrepreneur. The YouTube star. The Instagram and SnapChat influencers. The stay-at-home mom who starts a 6-figure online business. Or, even the manager, the engineer, or fitness trainer who utilize free publishing platforms, like Twitter, LinkedIn, Medium, and Instagram to build a following and establish credibility that helps them get promotions, higher-paying clients, paid speaking engagements, or raise money for their causes.

There’s no longer any reason to wait in line or cozy up to the bigwigs who had long been the barriers to entry. When mediums of communication and creativity are democratized, the people decide. The opinions of the publishers, creative directors, the editors, the record label executives and TV producers don’t carry as much weight as they used to. One can succeed with no prior experience, family connections, or friends in the industry. Some decry this turn of events and there is certainly a great deal of hand-wringing in many of these industries. But, the floodgates of opportunity have been opened and anyone who is bold enough, talented enough, and hardworking enough will win if they take advantage.

To be sure, this also leaves room for “fake news,” fake influencers, wannabe artists and entrepreneurs, and self-proclaimed gurus or thought leaders to proliferate and crowd the Internet with their noise. Still, the benefits outweigh the negatives, because only the best and most deserving will be heard. In an age when no one waits to receive an invitation and everyone can grab sit at the table, only some will eat their fill. The bar has been raised and one can no longer succeed long-term with output that lacks substance, authenticity, or quality.

So, what are you waiting for? Don’t wait for anyone to pick you. Pick yourself and go do it.