What is the ROI of content marketing and social media? How quickly will it take to start generating leads or sales for my new business?
This is an important subject that frequently comes up and one that I want to address and unpack over a series of posts.
Content marketing and organic social media marketing help a business establish a brand. Branding is the purest form of marketing. And, it’s a long-term investment. You’re putting out value and creating a community of interested followers with the hopes that eventually, you won’t have to do as much selling.
Instead, your audience will come to you.
It will cost less to acquire new customers and strengthen the loyalty of current customers. This usually corresponds to the “top of the funnel” brand awareness and engagement. Or, as marketing nerds call it: “First touch attribution.”
The one caveat is that it takes time to get people to know about, care about, and trust you. It often takes a number of interactions over a period of time before people will pay attention and remember you. The results are cumulative. If you’re a new startup or small business, it’s a good investment to make. But, you also need short-term ca$h flow.