I have no time for annoying formats, plugging into formulas, or regurgitating someone else’s process.
This is in part because I simply don’t have the patience to follow along with someone else’s rules and instructions and partly because I like to do things my own way. This is how I’ve been in many areas of life in ways that are both good, and perhaps, bad at times, for as long as I can remember. Might be one reason I didn’t enjoy school.
Of course, I studied the fundamentals of copywriting and I have listened to experts and learned about different headlines and certain words that work etc., but at the end of the day, I spend much more time these days creating than consuming the work of others. And, experience has shown me that the things I write straight from the gut do far better than things which were written while following a recipe or applying some sort of methodology.
Nowadays, I write more like I speak and I let it flow. So far, the responses have been great. 🙂 I understand that not everyone is going to dig me or my style. Not everyone is going to buy what I’m selling. There is nobody who is for everybody. What matters more to me is making an impact and connecting with others authentically. Keeping it natural.