I’m sure you have excuses for why you’re not yet where you want to be in life.
We all have excuses.
But, excuses don’t move you further toward your goals. Excuses don’t pay your bills. Excuses won’t help you win. While it may feel good in the short term, making excuses is distracting you from making progress.
In my line of work, I’m used to hearing people talk about wanting to grow their business or personal brand. They want more people to know about them. They want their phone to be ringing off the hook and the orders to be coming in. They want more customers or clients or more ideal customers or clients. They want to become more well-known or take their business to the next level. But, when they find out how much work is involved and how much time, money, and effort is needed to build a brand and grow an online presence, they’re not always up for it.
How do I get more customers? How do I get more awareness for my brand or company? How do I become the ‘go-to’ person for X, Y, or Z?
The answer is always the same. Put in the work.
It’s going to take a lot more work on top of whatever you’re already doing. The good news is that if you have a smartphone, it’s easier (and cheaper) than it was before to talk to the world, connect with others, and gain a following. The bad news is that there is more competing for our attention than ever before. The only way to be relevant and get on the radar screen of the people you’re trying to reach is by putting out content for social media and mobile devices that gets attention and provides value. Yes, it takes work to churn out blog posts, shoot vlogs, podcast, and connect with people on social media, especially if you can’t afford to hire a team that will do it for you. But, who said achieving success comes easily?
And because there is so much competing for our attention, it takes more effort to rise above the noise. It’s harder than ever to get people to pay attention to your ads and your content truly has to be quality as well as relevant and well-timed. Yes, it’s all hard, but it’s the only way. The only alternative is making excuses and wondering why nothing is happening.
If giving up is not an option, then stop making excuses and start taking action. Start doing. Start now.