You want your brand to get noticed?
You want the leads to come to you?
You want to grow your business?
Then you need to create content.
You need to create quality content that provides value to your target audience on platforms that have your audience’s attention, such as Facebook, LinkedIn, Instagram, and Twitter frequently and persistently.
Depending on your brand, your content might be entertaining, educational, or inspiring. It might be helpful, motivational, or funny. But, it must provide value to your audience and the content must be in the right context — shared at the right time, for the right people, and created in a way that it appears native to the platforms on which it appears.
You will only succeed once you commit yourself to creating content on a consistent basis and sharing it with the world. There is enough time. But you have to be willing to sacrifice some nights and weekends or times when everybody else is enjoying their leisure.
Most of your content creation is not going to take place during your traditional work hours. You’ll never get the time. You have to make the time. Set aside a block of time each week for creating content or working on your content distribution strategy. A little planning will take you or your organization a long way.
In a world where there is so much competition for consumer attention, it takes a great deal of effort to get the market to care about what you’re doing. Content marketing is not a short term marketing strategy. Even if you create good content, you need to earn audience engagement consistently. It takes many interactions before a purchase is made. But, if you stick with it, focus on the needs of your audience, and commit to providing them with as much value as possible, you will eventually build a brand and earn your audience’s trust. Once you have their trust and their attention, your hard work will pay off.
It takes a lot of time and effort to amass brand equity, but once you have it, you can leverage it to advance your business objectives. However, to stay on top, you will need to continue putting out content and keep the momentum going.
Content marketing cannot be seen as something “extra” for whenever you get around to it. As entrepreneur, vlogger, and marketer, Gary Vaynerchuk so aptly puts it, most brands are playing it “half-pregnant” and that’s why they never see results. You need to invest the time, money, and people to create and distribute content effectively. If you want to reap the rewards of content marketing, then you need to understand that it doesn’t happen overnight. To break through the noise, it takes a ton of patience, grind, and scaling the unscalable.
If you’re not ready to do the work and you can’t afford to invest the resources necessary to make it happen, then you’re not yet ready for branding and content marketing. To succeed with content marketing, you need to go all in and stay focused.