What do I write about?
How do I come up with things to say in my LinkedIn updates or subjects to talk about on my blog?
My first piece of advice is: Don’t overthink. Just start.
Most of my LinkedIn updates and even some of my longer form blog posts aren’t planned. I simply started typing and thoughts came to mind.
Sometimes it’s a thought that has been on mind for a while fermenting until the ideas coagulate into a coherent cocktail 🍹ready to drink.
Two tips for coming up with LinkedIn updates and blog post ideas:
1. Jot down your observations as they come to you.
Do this on paper or in the Notes app on your phone. Think about anecdotes and things that come to mind. Train yourself to look for angles in the everyday — questions clients ask you, things you find yourself explaining over and over, revelations and epiphanies as they occur to you, shower thoughts.
Don’t be afraid to test out new ideas or use your blog or LinkedIn update as a public sounding board. This is how you start conversations and build community. Save your comments. Make it interactive. Pose questions and initiate a two-way dialogue with your audience. Bring them into your process and give them a chance to become part of it!
2. Spend a little time reading other people’s updates or blog posts.
Leave a thoughtful comment on posts that inspire you to provide a response. Use your comment as a springboard and expand on it slightly for your own LinkedIn update.
Now, expand on it further and repurpose that idea into a longer blog post, LinkedIn article, Medium post, or video.
Oh, and by the way, this post is based on a comment which I left in response to a LinkedIn update. 🙂