A brave cadre of fearless self-starters are helping to redefine work as we know it. Natalie Zfat, of Natalie Zfat, Inc. is one such person.
After being laid off from her job several years ago, she didn’t go searching for a new one. Instead, she capitalized on her talent for blogging and social media, turning her personal brand into a thriving business.
Since then, major brands such as Dell, NBC, Google, the Food Network, Levi’s, and Amex have regularly courted her to create content for them.
Now, with a staff behind her and over 400,000 followers across her social media platforms, Natalie Zfat makes a full-time career out of writing about the things she cares about and loves.
How did you create a successful career out of being Natalie Zfat?
I originally started out writing at Rolling Stone. I wrote for them for about two years, during which time I cut my teeth, learned a lot, and gained great mentors in the editorial space. Eventually, I got laid off and I had to make some tough choices about what to next. I watched and participated as blogging and social media were quickly on the rise. It presented me with an interesting opportunity to parlay my writing skills into a digital format. That was really my first time thinking not just as a writer, but as an entrepreneur. Soon, a lot of brands started asking me to write for them, and like any good entrepreneur, I recognized the demand and created a supply.