DM all of your connections. We all make connections here, but how many of them do you actually reach out and talk to?
In her case, she has nearly 1,000 connections. Message them and offer them value before asking for anything. See if there are ways you can help them. You’ve all heard that it’s not what you know, it’s who you know. So true, in today’s age. Establishing relationships with people is a key part of making progress in any career.
Post content every day or at least every week. People get super annoyed at this one. “But I’m so busy!” you wail. But, in a competitive job market, you can’t afford NOT to put yourself out there, share things of value, and differentiate yourself.
Sharing valuable content — even if it’s just your take on a piece of content someone else made — makes you a resource for people, demonstrates expertise, establishes credibility and initiates conversation.
Post short written LinkedIn updates, LinkedIn videos, and LinkedIn articles (i.e. your blog). In a competitive job market, you must get used to doing this work. Otherwise, risk losing the job to someone else who is willing to do it. We must all become personal brands and thought leaders to some extent, even if we rather remain anonymous.
Last, but not least, optimize your LinkedIn profile. For a job seeker, this is most important.
Make sure your bio is sterling and captivating. Include the most up-to-date, relevant info in your resume. I’d even recommend hiring a resume coach. Have a good photo (Literally Google ways to optimize LinkedIn profile and photo).
And, most importantly, feature examples and case studies of your work. As an employer, I’m more interested in seeing what you can do for me right now than reading your resume listing past accomplishments.