Marketing is Like Dating. Romance Your Prospects and Make them Fall in Love with You.

As a single and a marketer, I’m noticing some interesting parallels between marketing and dating. 

Nobody wants to transact on the first date. 

Asking for the sale right away makes you look creepy and lame. Offer to help first.

You’ve got to romance your prospect a little bit. Compliment them. Talk about what they’re interested in. Keep it focused ON THEM. Not you.

Give them value. Make them want you. 

And, timing is everything. You’ve got to be able to feel it out and read the situation carefully. 

When the time is right, you go in for the ask. 

And if they say yes, you’ve got yourself a date. If you play your cards right, one date will lead to more and eventually blossom into a fruitful, long-term business relationship.